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SYMBOL MARK

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With Boryeong’s determination to grow into the nation’s best local authority and global coastal tourist destination, the gradational blue and V-shaped image symbolize the city’s progressiveness toward better future and ‘VIVA Boryeong.’

  • ‘THUMB-UP’

    Boryeong’s firm intention to become the best local government in the Republic of Korea

  • The ascending image of repetitive circles

    A strong desire for an attractive costal tourist destination with the dynamic aspect of the clean Seohae Sea as a motif

  • Dark blue: calmness, creativity

    Clean and transparent administration and construction of flourishing and creative future

  • Sky blue: Happiness, brightness, future

    Citizens’ happiness and bright future as well as the clean image of Boryeong as a coastal tourist city

LOGO TYPE

  • It is the logo type of Boryeong.

    The emblem of Boryeong in dark blue symbolizes the clean and transparent administration and construction of a flourishing and creative future.

  • It is the signature of Boryeong City Hall.

    It was designed to ensure various application both in Korean and English.

  • It is the emblem of Boryeong.

    It is the emblem which represents the symbol of Boryeong. It has three color types.

INTEGRATED BRAND

  • ‘VIVA Boryeong’ implicitly means ‘Peace and Comfort Forever (a great city to live in for a long period of time).’ In a perfect harmony with the historical value of Boryeong, it enhances hometown pride and concisely expresses the city’s image. With the emblem and the deep orange color symbolizing the vigor and passion of Boryeong, ‘VIVA Boryeong’ represents a flagship brand.

    A diverse and dynamic city with a deep orange color, An unforgettable and romantic city with orange and A great city to live in with endless peace and comfort with gradational orange
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MASCOT

Meodori & Meosuni
  • A young couple smeared with mud relaxing and tanning on the beach is freely expressed in a Picasso-like geometric and unbalanced pattern. To draw closer to people in a natural fashion with a more intimate image, primary colors are added to the background color (brown).

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Logo of the Boryeong Visit Year 2022

  • Describes the diversity of tourist attractions and unlimited pleasure in Boryeong under the slogan, ‘Always Exciting, Boryeong!’ Emphasizes the colorfulness of the city as a global marine tourism city and combines icons encompassing all generations, such as healing, the sea, the mountains, and light, to create one unified symbol. The icons symbolize ‘healing and treatment,’ ‘the pleasant sea and clean marine mud,’ ‘the gift of nature,’ and the bright future of Boryeong.

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